During the second half of Fall 2025, PLUS launched a Goal Setting feature. Since then, early signals from usage data, session recordings, and qualitative observations revealed both promising adoption and clear usability gaps, pointing to a feature with strong potential that had not yet been reached.

As the product designer on this project, I owned the end-to-end design process from reviewing session recordings and analyzing usage data to synthesizing findings, generating design hypotheses, and prototyping solutions. I led the iteration and validation cycles, translating research insights into concrete design decisions, and managed dev handoff for implementation into the live app. The feature is currently in development.